Strategy. Media. Creative. Data. All Under One Roof.
The Parnell Group is a full-service digital marketing and media agency that brings strategy, media, creative, and data together, built for brands that are serious about measurable growth.
WHO WE ARE
We’re Not Just an Agency. We’re a Growth Partner.
The Parnell Group (TPG) is a full-service digital marketing and media consultancy positioned at the intersection of strategic consulting and hands-on execution. We partner with brands and agencies to eliminate wasted spend, improve marketing performance, and build scalable systems that drive sustainable growth.
Where traditional agencies focus on output, we focus on outcomes. Every engagement starts with a clear understanding of your business goals and ends with measurable results you can report on and build from.
BY THE NUMBERS
Built on Experience. Driven by Results.
years of multi-channel marketing experience
brands served across industries
million dollars in media managed
%
custom strategies: no templates, no guesswork
our approach
How We Work
Most marketing problems aren’t creative problems; they’re structural ones. Misaligned strategy, fragmented data, and disconnected execution are what hold brands back. TPG was built to fix that.
We operate at the intersection of consulting and execution, which means we don’t just hand you a strategy deck and walk away. We build the system, run the plays, and optimize in real time.
Diagnose
We start by auditing your current marketing infrastructure: channels, spend, data, and performance. We identify where value is being lost and where the real growth opportunities are hiding.
Build
We design a custom, data-driven marketing strategy aligned to your business objectives. From media planning and channel mix to technology integration and measurement frameworks, everything is built for your specific stack and goals.
Optimize
We execute, measure, and continuously refine. Using real-time data and performance analytics, we eliminate inefficiency and scale what's working, turning marketing investment into predictable, compounding growth.
OUR TEAM
The Minds Behind the Strategy
The Parnell Group is built on a team of seasoned digital marketing professionals: strategists, media experts, analysts, and creatives who bring deep platform knowledge and a performance-first mindset to every engagement.
Ashley Parnell
Strategic Digital Marketing Executive, Founder
Stephanie Summerlin
Director of planning
Melissa Temling
Director of Social & Influencers
PARTNERSHIPS
We’ve built deep, strategic partnerships with leading agencies across the industry because the best outcomes are never built alone.
Our partnerships go beyond traditional collaboration, enabling us to co-develop integrated solutions, unlock exclusive platform access, and deliver cross-functional expertise that moves the needle. However you need us, TPG integrates seamlessly as an extension of your team, fully invested in your clients’ success.
